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Unable to afford that level of investment, he sought out less expensive options that were still very effective.
"With SEOMOZ, you get what you need for on-site optimisation and diagnostics and it also has a strong blog with lots of valuable information," he said.
"SEO drives 50 to 60 per cent of our traffic."
Another tool was Opensiteexplorer, which began as a replacement for yahoo site explorer, and could be used to gauge a domain's strength or competitiveness in a market.
"It helps us gauge a site's SEO strength with an objective tool," he said.
Among the possibilities were to measure links to a site and helping to determine its SEO pull,The North Face.
"Usertesting.com is about optimising the visitors your site is already getting," he said.
This service enlisted people to test a website; companies were given a 15-minute video that demonstrated the user experience.
"You can find out if people are having checkout problems or not being able to find things," he said.
"Every time we make a major change to a site, we run three or four tests to get those results."
CrazyEgg.com tracks mouse clicks,louis vuitton store, scrolling and extended mouse hovers to assess the effectiveness of the design and its usability,Moncler.
"We found people wanted to click on a VeriSign logo so we made the button clickable," he said.
"We use this tool on the home page as well as category and product areas to track what's happening, to gain data so we can introduce changes to make the experience better."
Kampyle, which provides a button for user feedback, was an attempt to encourage users to provide information about how the site could operate in a better way.
Fong said more could be learned from negative feedback, giving an example, that the price of a product might be twice as much as could be secured from the US.
"I find interesting how many people want to tell us how to do our site better."
He recommended Google Website Optimiser to conduct split tests on changes made to a site.
Visitors could be shown Version A or Version B and the test could determine which site converted more users to sales. It was a way to ensure any alteration was helping to grow a business.
Fong said conversion rates using Google Remarketing were small but it was still a useful method to aid brand recognition.
Mailchimp,Louis Vuitton Outlet Store, an email marketing platform, allowed for data to be collated such as which of two different subject lines was most effective.
He recommended Google Analytics and Google Alerts to keep up-to-date with what was being said about your brand as well as to remain informed about competitor activities,Doudoune North Face.
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